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The Elusive 600

I’m loving Joseph McCormack’s new novel, Brief: Make a Bigger Impact by Saying Less.  The focus is on lean communication.  McCormack terms it Six Sigma for your mouth!  “In our attention deficit economy, being brief is what’s desperately needed & rarely delivered.”

People speak at about 150 words per minute, but we have the mental capacity to deal with 750 words per minute.  That leaves a space of 600 words where we drift—think other thoughts, take a mini-vacation, lose focus, etc.

soldier daydreams while coming home from a deployment.

Military Photographer of the Year Winner 1997. Title: Thoughts Elsewhere.
Major Kurt Tek daydreams while coming home from a deployment, 01/01/1997.
National Archives Identifier 6498091

McCormack’s tips for clear, concise, and compelling oral presentations are simple:  map it, tell it, talk it, & show it.  Outline your remarks—background, relevance, information to impart, conclusion, and follow-up anticipating expected questions.  Use narrative storytelling to deliver the message.  Use a controlled conversation rather than a monologue.  And use visuals to increase engagement.  Most importantly, stop talking and give people a chance to process.  “The mind is a processor, and if you keep hitting the send button, the effect can be maddening & futile.”

I’m was especially taken with his advice on avoiding TL/DR (too long, didn’t read) on email messages:

  • Make it Inviting—a strong subject line
  • Limit to One Screen
  • Embrace the White Space—instead of 8-10 sentence paragraphs, aim for three to four.
  • Use Bold Where Appropriate
  • Use Bullets and Numbers—starting each with a strong word or catchy phrase.
  • Cut the Fluff—trim what’s unnecessary.

Finally, McCormack warns:  “When people see you reading this book, they’re going to expect a difference.” Noted!

Source: aotus.blogs.archives.gov

Updated: July 15, 2014 — 3:22 pm

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