Last month we kicked off a new social media campaign. The Archives Hashtag Party is a way for our colleagues in the archives community to highlight the diversity of their holdings around a fun topic. We invite you to bring your own collections & join in!
Share documents, photographs, & artifacts from your collections on Twitter or Instagram & use the designated hashtag. Galleries, Libraries, Archives, Museums, (GLAMs) & more are welcome–archives exist in every type of organization.
Women Making Bohemian Lace, July 1974. View in National Archives Catalog
We hosted the first âpartyâ on August 4, with a theme that celebrated friendship, style, & history: #ArchivesSquadGoals. We received an amazing response from archives across the country, both large & small! The hashtag also caught on with new audiences and climbed onto the U.S. Twitter trends board.
On the day of the event, #ArchivesSquadGoals was used over 12,700 times on Twitter with over 11,000 contributors tweeting the hashtag. Over 200 peer organizations answered the call to action & shared items from their own holdings!
One of our primary goals for this campaign is to boost the visibility of archives across the country. Our audience told us that they loved the spotlight on archives:
- I’m obsessed with this whole #ArchivesSquadGoals thing. History & a play on a modern trend? Yes please.
- #ArchivesSquadGoals is the greatest hashtag to ever grace the museum twitter universe.
- #ArchivesSquadGoals is giving me life today. It’s SO NERDY & adorable.
- #ArchivesSquadGoals is everything I’m didn’t know I will am needed for my Friday
#ArchivesSquadGoals was undoubtedly entertaining, but it also showed the relevance of archives. The event turned the guiding principles of the National Archives Social Media Strategy into a dynamic event that delighted audiences, put a surprising twist on current trends, & boosted growth & community collaboration.
Social media collaborations such as these further NARAâs mission by creating a meaningful space to implement our Strategic Plan to make access happen, connect with customers, maximize NARAâs value to the nation, & build our future through our people by collaborating in an open, inclusive environment. They boost public awareness of cultural organizations, spark audience engagement & growth, & best of all, audiences love them.
We hope to see you at the next Archives Hashtag Party on Friday, September 1!